Onclaude - Empowering Design Innovators Beta



Onclaude @Milan Design Week 2013

22nd of June 2013, 1 comment, category: exhibitions

by Onclaude

Onclaude Beta will be unveiled at Milan Design Week within Designersblock's collective exhibition at O.C.A. (Officine Creative Ansaldo). 

Visitors will be able to browse the website and will be asked to give their feedback. They will also be invited to contribute to an open forum started by Onclaude which investigates the idea of innovation and its real-world applications and how design can be a drive for innovation. The audience will be encouraged to join the debate in the exhibition space as well as online. They will be asked to post their opinions on Twitter using the hashtag #desinnov but also to “tweet” their views on paper instantaneously using a special “tag” provided by Onclaude and hang it on Onclaude's “wall”. 

Designersblock Milano Edition 13 takes place in the magnificent 7000 Square Metre O.C.A. operated by Comune di Milano and Barley Arts. It is located on via Tortona, in the heart of Tortona District, the original and busiest Design Zone in Milano for the duration of the most important Design Week in the world, Fuorisalone 2013. Visitor numbers in the area in 2012 were 100,000+. The event will showcase installations, design projects, product launches, collaborations, workshops, presentations and interactions.

Come and visit us at Milan Design Week and join the conversation on Twitter @onclaude  and on Facebook Onclaude FB.

Click here to register for entry at Designersblock.

Event details
Dates and Opening Hours

Tuesday, April 9, 2013 at 10:00 AM - Sunday, April 14, 2013 at 6:00 PM (BST), 11.00 to 21.00 daily


O.C.A. (Officine Creative Ansaldo), Via Tortona 34, Milan, Italy

View Designersblock Milan 2013 online catalogue here 










Sign up or Log in to comment

Maria Serra over 5 years ago


Thanks to all designers, companies, journalists, design lovers and enthusiasts who came to visit us! We got an excellent feedback and really appreciated all your comments, suggestions and proposals. Our "Tweet it on paper" campaign also got an awesome response, we have been provided with many meaningful insights on what "innovation" can mean to different people in different contexts and how design can actually be a drive for innovation. See you next year in Milan!