Onclaude - Empowering Design Innovators Beta



Pet Superfine - Value Proposition, Customer Discovery and Brand Strategy Workshop

4th of December 2014, 0 comments, category: Commissioned Projects

by Onclaude with Pet Superfine

We are helping a new Italian brand to develop and launch a new innovative concept in the luxury market.

As a first step in the project, we have designed and delivered a 3-days customised workshop where we have used the Design Thinking and Lean Startup methodologies to define a strong value proposition for the brand and explore customer personas. 

The workshop took place at QUO-Design Library in Milan and was held by our Director Maria Serra, design strategist Kristina Tool Studio from our Innovators Network and brand strategist expert Emanuele Soi from QUO - Design Library.

Key topics we've covered:

- Introduction to Design Thinking and Lean Startup methodologies and tools

- Business Model Canvas and Value Proposition Canvas introduction and co-design exercises

- Exploring customer's needs, desires and fears by designing well-rounded Customer Personas, making hypothesis, testing and validating them

- Building an effective value proposition for primary, secondary and tertiary clients;

- Designing an effective brand positioning strategy and developing a successful brand identity.






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