I am onclaude.com Founder and Principal Consultant.
I specialize in design-driven innovation and help businesses to differentiate and increase their competitive advantage through design and design strategy.
My approach to consulting and facilitating uses Design Thinking and Human-centered Design as triggers for agile innovation, combining them with Lean methodologies.
I have 15 years experience in design strategy, ideas and creativity management, marketing and communications gained across sectors and businesses.
In my career as well as in my personal life, I have always seen "design" as a process and have successfully used it to translate ideas into something tangible and meaningful. This is why I actually find the Design Thinking framework so powerful! It can inspire and encourage anyone to adopt creative and empathic mindsets to generate new ideas and develop impactful solutions to any kind of problems and challenges.
I am passionate, in particular, about designing for impact and I am an advocate for social innovation and sustainability, with a focus on women's empowerment.
I am also the founder and leader of the first Milan-based leanin.org Circle, supporting women professionals and entrepreneurs in discovering their unique strengths and using them strategically to reach their ambitions in life.