by Maria Serra, Onclaude Founder
Read our three-question interview on design innovation to Ross Lovegrove, one of most innovative designer of the 21st century.
1 If the world collapsed and you had to redesign it, where would you start?
I think, if the world collapsed tomorrow I would use the opportunity to rebuild our synergy with nature, basing everything on biomimicry and the evolution of our species with a view to progressing into a new model of industry and production that is more grown than constructed.
2 Where do you see design innovation today?
Innovation lies in the hands of scientific minds who can initiate radical changes in the use of materials at an atomic level.
3 Inventors vs. Innovators... who wins?
Inventors sound like creaky old men in their garden sheds, isolated; whereas Innovators sound like modern, young, vital minds out in society and connected.
Ross Lovegrove is a designer and visionary who’s work is considered to be at the very apex of stimulating a profound change in the physicality of our three dimensional world.
Watch a video on Ross Lovegrove latest project with Renault, to be launched at London Design Festival 16 Sept- Oct 2013: